令自小撈廣告汁吃飯長大的阿靚姐最近眼睛一亮的是M記2018年的新廣告,繼續是E神代言,但換上了新版主題曲。

Eason今次翻唱了巨匠Elton John於1970年的作品《Your Song》,這首歌當年雖然沒有登上流行榜冠軍,卻可算是Elton John第一首大熱的歌曲,現在也成為了經典金曲之一。

《Your Song》
Written by Elton John & Bernie Taupin

It’s a little bit funny, this feeling inside
I’m not one of those who can easily hide
I don’t have much money, but boy if I did
I’d buy a big house where we both could live

If I was a sculptor, but then again, no
Or a man who makes potions in a traveling show
I know it’s not much, but it’s the best I can do
My gift is my song, and this one’s for you

[Chorus]
And you can tell everybody this is your song
It may be quite simple, but now that it’s done
I hope you don’t mind, I hope you don’t mind that I put down in words
How wonderful life is while you’re in the world

I sat on the roof and kicked off the moss
Well, a few of the verses, well, they’ve got me quite cross
But the sun’s been quite kind while I wrote this song
It’s for people like you that keep it turned on

So excuse me forgetting, but these things I do
You see I’ve forgotten if they’re green or they’re blue
Anyway the thing is what I really mean
Yours are the sweetest eyes I’ve ever seen

[Outro]
I hope you don’t mind, I hope you don’t mind that I put down in words
How wonderful life is while you’re in the world

好一句「How wonderful life is while you’re in the world」。

講回M記的廣告,在2003年Eason為他們唱的廣告歌,一句「BA DA BA BA BA, I’m lovin’ it」一唱十幾年,入屋兼入腦,一聽到這句就知道是M記。

這是M記2003年一個叫「i’m lovin’ it 」的全球Brand Campaign 的主題曲,整個Campaign由Heye & Partner策劃,於2003年9月初由德國慕尼黑揭開序曲,分別製作了12個語言,而香港找來陳奕迅和容祖兒來唱主題曲。

自始年復年,Eason就成了M記大使,連外賣也送埋一份。

附送於去年奧斯卡表演的Justin Timberlake洋文版本《I’m lovin’ it》。

 

後記:除了M記,還有三色英文台近日loop住播的Oscar廣告,那個自嘲式幽默以及「係邊道跌低就係道邊起番身」的精神,很讚!

Have a nice weekend !

 

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周末任你點 -《You Have Been Loved》

周末任你點 – 《When I Fall in Love》

周末任你點 – 《Lonely Christmas》

周末任你點 – 《Un banc, un arbre, une rue》

Jean-Claude Van Damme